GROW

with Ana Mora

I'm a data-driven Lead Product Designer with a love for Growth Design, UX Strategy, Visual Design & Mentorship.

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What have I done?

Featured case studies

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Growth, B2C, Responsive Web

Redesigning Chegg's "Interstitial" Plans Page

I led the design-driven transformation of Chegg's core conversion surface, leading to unprecedented growth to conversion, and a new look and feel.
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Growth, Systems-Thinking, Visionary

Exploring Freemium at Chegg

I led the design vision for Chegg's version of free memberships. I designed across the conversion funnel and signed-in product experience, leading to gains in conversion and new projects added to the roadmap.
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0->1 Product Design, B2C, AI

Designing Chegg's AI-Powered project helper for students

How I designed a new tool that leverages generative AI to help college students find & organize research for their projects.

Coming Soon
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New Design Pattern, B2C, Responsive Web

Simplifying the lower funnel experience at Chegg

I led the iterative design process for building a new, flexible lower funnel experience, resulting in increased account creation, conversion and new design system components.

Who even is she?

About Ana Mora

Hey there!

I am a Creative, and I am a problem solver. My strength lies in my versatility; I am highly adaptable and resourceful, capable of finding paths forward no matter the challenge. This is rooted in a strong sense of emotional intelligence and self-awareness. It’s the super power that enables me to connect with deep empathy. I believe that there are always opportunities to grow - whether that’s enhancing a product, an experience, myself, or others.

Some of my philosophies:

  • DIY til’ I die.
  • Perspective can change everything.
  • Take care.
  • Be a good host.
Headshot of Ana Mora Overlay of Maple Leaves Picture of Ana's Dog

Nice things said by nice people

A glimpse into working with me

Let’s grow together

Get in touch

Ana Mora-Phanthikane
Lead Product Designer
I'm in San Francisco, Bay Area
Email Me LinkedIn