
👋🏻 Hey there! I’m Ana.
I’m a data-driven Lead Product Designer with 10+ years of experience designing for Growth, eCommerce, SaaS & Gaming.
I specialize in UX strategy, visual design, building strong cross-functional relationships & mentorship. I’m a pro at adapting to evolving landscapes and thrive on deadlines & good vibes. 😎
Featured case studies
Leading the way for big gains on the core conversion surface at Chegg
I led the design-driven transformation of plan discovery and selection at Chegg, resulting in significant increases to conversion & influencing Chegg’s new visual identity.
Reimagining and scaling the lower funnel experience at Chegg
I led the iterative design process for building a new, flexible lower funnel experience, resulting in increased account creation, conversion & new design system components.
Additional case studies
“Bundle builder” @ TELUS
Enabling TELUS customers to explore and purchase home services that best fit their specific needs and budget.
SmartHome security wizard @ TELUS
Leading the design for a recommendation tool for new to market home security service at TELUS.
Cart redesign @ TELUS
Reducing cart abandonment through redesigning TELUS’s cart & checkout flow.
Game UI & Art Gallery
A gallery of in-game UI and art I designed and created for DeNA Studios, Archiact & other game studios.
About Ana
My super powers:
I’m creative to the core.
I’m versatile and adaptable. I make it work.
My emotional intelligence and self awareness.
I’m great at identifying opportunities for improvement.
Fun Facts
🛠️ DIY til I die
🎲 I play a lot of video games and boardgames. I’m currently playing Expedition 33, Balatro & Brotato. I am undefeated in Ticket to Ride.
🎤 I love karaoke
🏋🏻♀️ I engage in short bursts of physical activity, sometimes on a boat but mostly on land.
Testimonials 💖

Let’s chat!
I’m always interested in meeting new folks and checking out new opportunities. Feel free to drop me a line!